Tooelemarketing.com · internal review · four directions

Same site, same words, four different design directions.

Every version has identical content and identical functionality, so you are only judging the look. D is the one built on your Hidden Mountain brand guide. A, B and C were the earlier exploration and keep their own placeholder marks. Open each one, scroll the whole thing, and try the interactive pieces: the expanding service rows, the missed call text back demo (now a real device, not a box), the filterable work wall, and the pricing stack builder. Then tell me the letter and I will finish that one out into the full multi page site.

Variant D, Hidden Mountain
Direction D · built on your brand guide

Hidden Mountain

Your Branding Option A applied properly. The TM mountain mark is redrawn as a true vector from your artwork, set in Geist, in the exact five brand colors with the full horizontal lockup and the "Built in Tooele County" tagline.

Signature: a navy hero carrying a four layer mountain range that parallaxes as you scroll, closing into jagged ridgelines that separate every major section. The angles are taken from the mark itself.

Open direction D →
Variant A, High Desert Editorial
Direction A

High Desert Editorial

Warm sand and sagebrush green with a clay accent. Editorial serif headlines, ruled rows instead of card grids, generous whitespace. Reads local and expensive at the same time.

Signature: a topographic contour drawing of the Oquirrh ridgeline that parallaxes behind the whole page as you scroll.

Open direction A →
Variant B, Main Street Press
Direction B

Main Street Press

Ink on newsprint with one loud signal orange. Condensed heavy type, monospace labels, hard edges and offset shadows, a full orange print section. The boldest of the three and the one that nods hardest at the print side of the business.

Signature: a newsprint halftone dot field that swells and turns orange under your cursor.

Open direction B →
Variant C, Salt Flats Minimal
Direction C

Salt Flats Minimal

Near white, enormous negative space, hairline rules and very light wide type. The work images carry all the color. Gallery quiet and the most premium feeling, though the least warm for a small town room.

Signature: a salt flat horizon line with heat shimmer that drifts with your cursor and the scroll.

Open direction C →